In an effort to increase the tourism and hospitality knowledge of Oswego County’s front-line employees, a free four-hour training program is being offered at the Lake Ontario Conference Center from 9 a.m. to 1 p.m. Monday May 19.
This training is offered at no cost to participants. Early registration is encouraged.
The program will begin with a one hour familiarization presentation consisting of key facts of the region, points of interest, upcoming events and activities, as well as local resources for more information.
Following a short break there will be guided tours of the new Lake Ontario Conference Center expansion.
After the brief tours, keynote speaker Lynn “Spike” Herzig, from the Herzig Group in Geneva, will give a two-hour presentation covering hospitality training and the quality of the visitor’s experience.
“Our goal with this program is to educate our frontline employees and to encourage cross business promotion. This not only gives a better experience to our county’s visitors but it also supports our locally owned businesses and points of interest in our communities,” said Christopher Jones, of Cre8 Studios and Broadwell Hospitality Group.
“Most people don’t know that you can rent a bike in downtown Oswego and if your front line employees don’t know that then they can’t sell it,” he said. “You can’t promote what you haven’t experienced for yourself which is why this is not just an educational program but an incentive program as well.”
Businesses are encouraged to register employees who are in direct contact with the public. As a participant in the May program employees will become ‘Tourism Ambassadors’ and will receive a designation lapel pin, card as well as opportunities to tour sites and receive discounts from local businesses so they can share their own experiences with visitors.
Businesses that pariticpate or have employees attend will receive a certificate of participation.
The training program is presented through the cooperative efforts of the Oswego County Department of Community Development, Tourism and Planning, Cre8 Studios, Broadwell Hospitality Group, the Oswego History Collaborative and the Herzig Group.