By Ashley M. Casey
Longtime Valley News sales consultant Allyson McManus will receive the Sales and Marketing Excellence Award (SMEA) at the Central New York Sales and Marketing Executives’ Crystal Ball banquet in April.
McManus, a lifelong Fultonian, has been with The Valley News for 21 years and is the publication’s senior salesperson. She is one of 12 SMEA recipients from across the region.
SMEA awardees are nominated by their respective places of employment and must meet criteria that include understanding the customer and the market, representing a company in a positive light and getting involved in the community. A Central New York Sales and Marketing Executives (CNYSME) committee carefully reviews each nominees’ credentials to ensure that the chosen winners are experts in their field.
“Not only has Allyson exhibited a very high level of professionalism and steadfast tenacity, she has been a true team player,” said Rich Westover, associate publisher of sales for the Scotsman Media Group, which owns The Valley News.
Westover said McManus has been instrumental in training new sales staff members and generating “new ways for The Valley News to better serve its readers.” McManus originated the idea of the newspaper’s monthly Fulton Families series, which highlights prominent families from around the city.
“We’re very proud of Allyson,” Westover added. “Her award underscores the quality of specialists working at The Valley News and Scotsman Media Group.”
McManus will accept her award at the 38th annual Crystal Ball, held April 10 at the Syracuse/Liverpool Holiday Inn.
The banquet will also honor 2014 Crystal Ball recipient Howard Dolgon, who is owner, president, CEO and team governor of the Syracuse Crunch hockey team.
For more information or to purchase tickets to the Crystal Ball, call 876-1868 or email firstname.lastname@example.org.