Sarina R. Ferro, a senior marketing major at SUNY Oswego, has joined Chirello Advertising this spring as an intern, it was announced by Steve Chirello, owner.
Ferro, a native of Greece, NY, will be working on research, writing and production for advertising campaigns dealing with newspapers, magazines, TV commercials, brochures, video production, and web design. Within the marketing realm, Ferro will be working on advertising and marketing tactics as well as publicity.
“Sarina will be involved in market research for our clients in financial and retail arenas, copywriting, and assisting with advertising, marketing, public relations planning and operations,” Chirello said. “We are delighted to have her passion and enthusiasm for public relations and marketing here at Chirello Advertising.”
At SUNY Oswego, Ferro is a member of the American Marketing Association, and through it works with social media, promotional events, local businesses, faculty and student involvement, and club awareness on campus and throughout Oswego.
Since starting at Chirello Advertising, Ferro had the opportunity her first day as an intern to travel to the Channel 9 television station in Syracuse to be in one of Oswego County Federal Credit Union’s TV commercials.
“I never realized all the little details that went into creating a 30-second commercial and I could not believe that they wanted me to be the girl in the “Pod of Gold,” prize vault to catch as much play money as I could in thirty-seconds,” Ferro said. The commercial is a part of a current membership referral campaign.
Following completion of her bachelor’s degree at SUNY Oswego in May, Ferro plans to begin an internship in Rochester, Baltimore and Texas with Frito-Lay, owned by PepsiCo., this summer.
“After completing the 12-week program in sales and marketing, interns are often offered full-time employment,” Ferro said.
Located in Fulton, Chirello Advertising celebrates its 18th anniversary in 2014. The firm offers full service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York.
The agency, working with in-house staff and outside associates, specializes in public relations planning, web design, streaming video, video production, television, radio, print advertising and collateral material.
Chirello can be contacted at 592-9778 or visit the website at www.chirello.com.