Fulton native Bellinger creates tequila brand

Fulton native and race car driver Brandon Bellinger has created 21 Tequla, the newest member of the Eagle Beverage portfolio. This tequila features a smooth easy to drink liquid made with 100 percent agave premium Tequila, according to Eagle Beverage.

“It’s hard to find good tequila. Most people think tequila and they think taking bad shots,” Bellinger said. “I wanted to make tequila that was good, to get people over the hurdle of bad tequila. This is one of the good ones.”

Bellinger started the process two years ago in North Carolina when the race car crew he was working on folded. “It started out as a dumb idea. I was jobless and thought creating a tequila can’t be that hard. Two years later I’ve finally sold my first case,” he said. O

July 12 at Discount Liquors in Fulton, Bellinger’s first case of 21 Tequila sold. Right now the tequila is only available in New York state. Bellinger is working on getting the product approved in other states as well.

“When Brandon approached us with this product we felt it was a win-win,” said Dan Dorsey, Jr. Eagle Beverage co-owner. “Here we have a local guy that people know from racing selling a great product. We were happy to help get the brand registered with the state and are proud to be distributing a product with local roots.”

21 Tequila stands out from other tequilas just sitting on the shelf. The bottle is made from stainless steel and offers two pour options. The smaller top is designed for easy pouring or attaching a pour spout, and the larger opening makes it easy for mixing or reusing. This tequila is priced to sell with other high end tequilas and is good straight up or mixed.

“Good tequila can be mixed better and 21 Tequila is good tequila. I’m excited to start this venture in Fulton,” said Bellinger, who noted he hopes to make the product available everywhere. “Go big or go home.”

21 Tequila is available at: Discount Liquors in Fulton, Bames Wine and Liquor, Pauras Liquor and Andrew’s Wine Cellar in Oswego, Lighthouse Lanes, The Front Door Tavern, Thunder Road, The Press Box, LaGraf’s Pub, Chester’s, Battle Island, Hazzy’s, and The Riverside Inn. Eagle Beverage has locations in Oswego and Jefferson counties. It sells Anheuser-Busch, North American, Diego and several local craft beers along with wine and liquor.

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