Campaign Brookfield Renewable Energy Group announced a new strategic partnership with veteran professional bass angler and Outdoor Channel series television host Joe Thomas to promote the Wear It! Campaign.
The Wear It! initiative raises public awareness about responsible and safe recreation on or near water, and the importance of wearing a life jacket.
“Brookfield first collaborated with Joe in 2012 for its Fish with a Pro sweepstakes, part of the Wear It! Oswego campaign,” said Shannon Ames, Brookfield’s director of community and stakeholder relations.“Joe follows many of the same common-sense safety tips Brookfield encourages when he’s fishing or hunting. We believe through this partnership, Joe and Brookfield can maximize our reach to more effectively convey the importance of the Wear It! water safety campaign.”
“This is a tremendous opportunity to really help make a difference,” said Thomas. “Having fished professionally for close to 30 years I understand the importance of water safety which starts simply by wearing a life jacket.”
The 2013 season of Thomas’ Outdoor Channel series Stihl’s Reel in the Outdoors begins in July and will feature special public service announcements made possible by Brookfield. The PSAs will remind viewers to always wear a life jacket when recreating on and around the water.
In addition, Thomas will also make personal appearances at select Brookfield hydroelectric generating facilities in 2013 and 2014 to promote the Wear It! initiative.