Oswego County Opportunities recently launched a new logo for the 21st century, bringing color, dimension and energy to its brand.
“We’re very excited about this new design,” said OCO Executive Director Diane Cooper-Currier. “It’s a wonderful symbol of who we are and what we’re all about.”
OCO is Oswego County’s sixth largest private non-profit employer with offices in Fulton, Mexico, and Oswego as well as program sites throughout the county.
The $33 million agency was formed in 1966 during the national War on Poverty.
The new design was created earlier this year, following several months of brainstorming and focus group meetings. OCO’s PR and Website committees played an integral role in selecting the final design.
“The logo incorporates OCO’s most important focus — people,” Cooper-Currier said. “The brightly colored circle of figures represents the diverse populations we serve, as well as the variety of programs and services offered. Their uplifted arms celebrate OCO’s purpose: To help lift people out of poverty by working on multiple levels.
“We support individuals and families to identify goals, and then build assets and develop skills to attain them,” she added. “We create and maintain successful partnerships with government, business, and other non-profit organizations.”
The agency’s name is incorporated directly into the logo artwork, with emphasis on the word “Opportunities.”
“We provide opportunities for tens of thousands of consumers each year,” Cooper-Currier said. “Our new logo strongly reflects that emphasis.”
The circular shape of the logo connects it with the agency’s logos of the past, which were also circle-shaped. “This symbolizes our connection to one another and the importance of working together to improve the quality of life and create successful communities for all,” Cooper-Currier said.
“The PR and Website committees brought positive energy and enthusiasm to the table, right from the start,” Cooper-Currier added. “There are representatives from every department. There are members who are new to OCO as well as veteran employees with more than 20 years of service. The committees provided an excellent cross-section of the agency.”
The committees worked closely with Step One Creative, the agency responsible for creating the design.
“We spent several hours discussing what OCO means to us, to our consumers, and to the community,” said Betsy Copps, director of Information and Compliance, who oversees the PR and Website committees. “We talked about the agency’s past, its roots in community action, and its explosive growth over the past four decades. We reflected on where we’ve been and envisioned where we’re going. We carefully considered the varied populations that we serve.”
Several design concepts were reviewed and shared with focus groups throughout the agency for feedback. The final design was the clear choice among all of the groups. “Because the feedback was so overwhelmingly positive toward this design, we knew that this was the right logo for OCO,” Cooper-Currier said.
The new logo design and color scheme will figure prominently in OCO’s web site redesign, which is currently under way.